Posts Every Three Hours – I’m Exhausted.

One post per day, okay done.  Two, I’ll try.  2 – 5?  Every day?  You mean interesting, engaging, funny, sharable posts every 3 to 6 hours?   My clients often ask me, “How many times a day should we be posting on Facebook?” Unfortunately, there’s not a magic number; however, research does suggest that 2-5 times per day is key.

Anyone can handle this posting schedule for a week or two, but the real winners on Facebook are the companies that keep it up—every single day (or at the very least, Monday through Friday). Consistency always wins on Facebook.

Because your fans visit Facebook at different times of the day, one post a day simply isn’t enough—most fans won’t even see it. Instead, post several different types of content throughout the day. These can include short videos, quick tips, links and questions, to name a few.

Stagger your posts at different times to reach more fans. And never forget to include a call to action—words like click, comment, share and like will increase engagement.

Plus, the more you post, the more feedback you’ll get on what kinds of posts work best, and use this information to post more of what your audience really wants.

One extra tip: For maximum engagement, keep your posts around 80 characters or fewer. Posts with 80 characters or fewer received 27% higher engagement rates. That’s big!

Web of Social Media

I spent this afternoon helping a friend set up her social media platform for West Seattle Christian Preschool.   As I was showing her how to post to Facebook, how to tweet and retweet and how to follow people I thought to myself what a web we create with social media.  I mean that in a good way as we are creating micro-communities within our sphere of influence really.  Facebook, Twitter, LinkedIn, blogs all create that sense of community for our followers both online and offline.

I enjoyed my afternoon with her, loved showing her how to interact with the new community of social media and look forward to showing her how these communities will enrich the lives of the folks who follow her wise words too.



Pinterest on Fire


Have you heard of Pinterest? Google the site and you will find news all over the Internet. This social media startup is one of the hottest social platforms for sharing “stuff” which is aimed squarely at women and growing.  

The allure is obvious and compelling: a large and growing crowd of users, dominated by media savvy women, that can surely help to extend a cause, build a brand, and perhaps some day, raise more money. Who wouldn’t want to spend a few hours “pinning” dozens of images to cause-themed boards and reap the benefits of the new Pinterest traffic fire hose?

Swift’s Social Media Start Up Package

ImageWhat are you doing in 2012 to increase your social media presence?  Did you know businesses are increasing their social media budgets by 73% in 2012?  Don’t get left behind, ask us for a free small business social media check up.   We are also offering special pricing on our business social media start up package.

One hour of social media strategy includes voice refinement and branding
Set up of Facebook page or in-depth review of current page
Set up of Twitter feed or in-depth review of following and followers
Set up of LinkedIn page or in-depth review of current page
Set up of a WordPress blog
4 branded Facebook posts per week
10 branded Tweets per week including follows

Contact us today via our website

This is Swift

Swift Media Solutions is a social media company that develops, implements and manages social media strategies for businesses and personalities.  We specialize in creating social and engaging copy that provides response and further engagement.

Swift Media is inherently social which means we have a deep understanding of how different social media networks operate, why social media is important, and how to make it valuable.

Swift Media knows how to engage with, and grow a social audience through a variety of social engagement tools.  We create interesting copy, polls, contests, sweepstakes, surveys, create causes  find video and audio all while keeping the voice of the client in mind.

Contact Swift Media via our contact us form or call us 425.445.5672.  We will set up a free initial social media consultation to gather information and LISTEN to what your true social media needs are for your business or your personal social streams.